Over the last few years, buyers have radically changed the way they buy, but sellers have not kept up by changing the way they sell.Kristin Zhivago, 'Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy'
All companies have some form of guiding principles that set the course for how they do business and how they work together. The best use Biblical truths. One of those is San Antonio, Texas based home remodeler–Southwest Exteriors/Renewal by Andersen.
Their leader approached Lamb Creek with an idea inspired by Jack Welch from GE, Sam Walton, and the Apostle Paul in Ephesians 4:15. The inspired concept was their team would give out a monthly award dubbed the “Candor415 award” to the person most candid with the owner about how he treated them in ways not in alignment with the principles of Christ. That concept takes both guts and a desire to be the best one can be.