STORIES & MUSINGS DEVOTED TO HELPING YOU TAKE YOUR BRAND INTO THE STREAMS OF COMMERCE & SURVIVE THE PROCESS

What‘s in a name? Nothing if the world doesn’t know you exist.
Sometimes all we have is our good name. So, when it’s hidden in confusion, business stops and commerce comes to a screeching halt. When your online store-front is hit by malware, the …

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Who says one can’t touch the world from small places?

I remember New Braunfels, Texas of the 1960s Zeitung pages. It was when a sulfur spring known as “stinky falls” poured into the Comal river below where the tube chutes tower today.... 

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Selling a product the size of a shoebox takes ideas far outside one.

Any product manufacturer or producer can stick a label on a box....

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Your brand isn’t worth a dime if you don’t own it.

Now I’m not a lawyer (thank God) so I’m not certified to give legal advice. You can go to the U.S. government trademark website for help. But what you are about to hear are real life stories...

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Slogans are not mission statements in five words. Good ones are customer-centric, lyrical & gutsy.
Slogans are an integral part of your branding—not all of it, but a larger, more substantive portion than many ascribe to. Strategy 1: SLOGANS SHOULD BE CUSTOMER-CENTRIC. Some products are …

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Corporate myopia has infected virtually all companies small and great.

Since corporations are made up of a body of people, the company as a whole can suffer actual physical symptoms like an individual. One of the maladies nearly all corporations are afflicted with is myopia. Myopia is defined as: nearsightedness. the lack of imagination, foresight, or intellectual insight....

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Like fingerprints, no two companies are exactly alike. Corporate branding should reflect true business DNA.
The River Tree Company was established to be a 100% on-line Christian gift store. In the creation of her new brand, it was important to the owner that her branding be based a concept she was hearing …

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The Road Less Traveled.

As in all of life, the ones who are willing to take the risks, to be bold and step out in order to go further and farther are few in number....

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