Engage your target audience with pin-point precision by leveraging all the web-based channels available to get your brand's products and services in front of prospective customers where they live, play and shop.
We are in a new marketing hay-day with tools like these in our tool box:
Of all the traditional media channels Outdoor remains a strong contender for getting the consumers attention, right on up there with Online advertising.
Outdoor advertising is changing with the times, the large media companies are on a roll building new digital outdoor boards at every opportunity.
The trick with outdoor is not just utilizing dynamic, relevant, speed-read creative, but knowing just where to buy those Outdoor locations. We do have some tricks up our sleeves.
Print has its place in the right market to reach specific demographics. Use of print can be an important media channel and vital to many campaigns. We are well versed in how to use it, we approach with good research and a dab of marketing savvy.
A recent Nielsen report has totaled up the time spent with video per day, which includes traditional TV, TV-connected devices, video on a computer, video on smartphones and video on tablets.
(The last two are limited to video-focused apps/web, such as HBO GO, as opposed to time spent watching video on Facebook, which is excluded.)
The grand total? A sizable 5 hours and 24 minutes per day spent consuming video content by the average adult in America.*
It takes more than captivating sound, words and pictures to make television work. Strategies for buying Television, considering the multiple platforms people are using to watch, are an imperative.
We have some smarties on our team that can craft the right buying plan for your company.
*MarketingCharts.com
This one surprised even us—according to a Nielsen July 11, 2022 report, each week, more Americans tune to AM/FM radio than any other audio platform. What’s more, AM/FM radio makes up the majority of the U.S. audio audience with a 93% monthly reach among adult Americans 18+. Those who only listen to digital audio and satellite represent only 6% of America according to the same report.
Regardless, we are in the midst of an exciting time for audio, with more and more ways to listen to information and entertainment than ever before. Lamb Creek media buyers know how to drill down to find out how your target audience is listening.